A special brand activation for Sammontana at Santeria 10th Anniversary, the major live event celebrating ten years of the iconic album by Marracash and Guè.

 

Held at Milan’s Ippodromo SNAI San Siro on September 12–13, the event saw an extraordinary response, with 33,000 tickets sold for the first date alone, which quickly sold out and led to the addition of a second show.

 

Across two nights, Marracash and Guè celebrated twenty years of collaborations and performed Santeria in full, creating a powerful setting for Sammontana to connect with thousands of fans through an engaging brand experience.