A brand activation at Santeria 10th Anniversary in Milan, celebrating two iconic nights with Marracash and Guè.

Now in its ninth edition, Noisy Festival has welcomed iconic artists such as Franz Ferdinand, Skunk Anansie and Kasabian to the stage of Naples’ Arena Flegrea.

For the first time, Naples and the Arena Flegrea open their doors to a new combat sports discipline, welcoming Conor McGregor’s BKFC to the city.

From July 9–12, 2026, The Island transformed Pantelleria into an immersive experience blending music, nature and breathtaking landscapes.

Lucca Summer Festival 2026 brings world-class music to Tuscany with Katy Perry, John Legend, Jamiroquai, David Byrne and Ronnie Wood.

Brand activation at Firenze Rocks 2026, alongside icons like Lenny Kravitz, Robbie Williams and The Cure.

Digital Design Days brings together the world’s leading creatives, designers and innovators for an immersive experience where design, technology and digital culture shape the future.

Ligabue inaugurates Milan’s Arena Santa Giulia with La Prima Notte, a landmark live show celebrating a new era for music in the city.